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No one can deny that popular music in Europe and America the Justin · than job’s amazing

music talent, but questioned his singing or returned, someone says his voice after post

treatment. Therefore, than “special issue a not in electric album to prove his own” clean “,

he also suggested that fans to use the monster headphones to “clearly listen to my singing

voice”.

Indeed, for most of the music enthusiasts speaking, the acoustic products is the symbol of

high quality sound, despite the high price, still popular market. What is less well known is

that its founder LiMeiSheng is a from hunan Chinese scientists, the sound just appeared, had a

cold reception.

Love of music enthusiasts

In 1978 a spring day weekend, bright and sunny. Hard week, most people choose to go out for an

outing with my family. However, the United States city of San Francisco, California, a family,

but nest in the garage pour a teng cable.

“Mom, I want is that kind of cable, not this.” The young LiMeiSheng side busy all kinds of

metal ring weld together, side to explain to her mother. “Be?”Hunan accent rich mother

hurriedly in the cable, but eyes, still full of temptation. A few years ago, son to give up

the research work of the high salary, and has established a band around the world, and now he

and registered a company production audio wire (3770,44.00, 1.18%). This is the Chinese

families in the United States for 30 years, will make the most risky action.

LiMeiSheng in December 1948 and was born in San Francisco. Father is at that time the central

news agency reporter, was the national government in San Francisco, and my mother is a

housewife. Because is Christmas the next day was born in the United States, so his father gave

him the name “beauty holy”.

LiMeiSheng grew up disapproval of music hobby, like tinkering with audio equipment. After

graduating from high school, he was admitted to a famous American institution of California

institute of technology electronic engineering, after completing their studies in the United

States national Lawrence laboratory as laser synthesis design engineer. But such work to the

young and active LiMeiSheng, it is too boring. Of work, he has a band, since as drummer, and

try to do audio equipment.

Movie infernal affairs start, Andy lau to buy audio, Tony leung recommended to give him a

piece of sound box line, saying it “in the high sweet, intonation, bass sink”, this shows the

importance of the line. But in the s, audio equipment, though already appeared sound pretty

good lp record player, as well as to music reduction quite perfect hi-fi speaker, but it is

about these equipment connecting line know nothing, just use ordinary wire to transmit high

fidelity signal. In practice, LiMeiSheng found that use different wire connection audio

equipment unexpectedly will listen to a different sound, with conductive coefficient tall and

certain method made wire will get excellent transmission performance. Accordingly, he

developed a high quality sound box line, named “the sound” line.

On June 26th, 1978, registered a LiMeiSheng called “magic sound wire (Monster Cable),” the

company, at home in the garage started production. In the future, LiMeiSheng explanation,

chose the “magic sound” to name products are two reasons: way is its wire makes sound voice is

strong and powerful, wide range, The second is compared with ordinary wire, the acoustic wire

head big out many.

LiMeiSheng think, the sound of a product available will be warmly welcomed, however, that fact

is not the case.

Lead the market of the prophet

In addition to music enthusiasts, but ordinary people is hard to distinguish different wire

produce quality difference, so don’t think the acoustic products how different, even think

only professionals need to be this kind of equipment. But LiMeiSheng insist that their

products suitable for all kinds of music type, consumer as long as the top record in the test,

you can ensure that get excellent sound quality. The future of quality requirements will be

spread to the public, never limited to professional personage.

In 1979, in order to show the new developed speaker wire, LiMeiSheng himself drove to Chicago

for consumer electronics show in the summer. Because economic distress, he just let mother

found a white color paper box installed cable, and then use a shopping bag carrying went. In

the future, old man recalled the scene, still feel incredible: “at that time we don’t

understand, things like this, so as to how line? And what will be the development? But he

really did it.” The sound of the wire in the electronics company on a gun popular, a year

later, LiMeiSheng will company from garage moved to office building.

Find the market blank, walking in front of market, it is the biggest characteristic of

LiMeiSheng management company, even as he won the praise of the prophet.

In 1984, when CD, DVD, MP3 and other electronic format has not appeared yet, and the sound was

launched the world’s first is specially designed for apple computer Speaker — Mac Speaker.

In the 1990 s, MP3, mobile electronic devices in vogue, portable pleasant to hear in-ear

headphones became the mainstream, but LiMeiSheng began to the development of the high quality

head phone market. “People thought that only when at home will wear the stupid big headphones,

in fact now headset has become people decoration and individual character reflect part.”

LiMeiSheng also thought, personal MP3 player use let quality appears generally decline,

“millions of children have never experienced the era of big horn sound, I want to let them

feel the”.

Beautifully finished but the price expensive magic sound headphone fledglings market, once was

left out in the cold. LiMeiSheng solution is, put all the attention on retail. “We must let

retailers to we make money, let the sales staff to make money for us.” Therefore, the acoustic

company spent a lot of time for sales training. LiMeiSheng said: “no one like to buy headset

wire, this is considered very romantic. But you must tell consumers why they need these,

otherwise they didn’t get good voice.”

LiMeiSheng know that his success is far more than will be good quality into the product so

simple. “If people think it good-looking, will buy. Users may can’t afford to buy a porsche,

but they can afford the best headphones.” therefore.

 

More information pls link beats by dr.dre  online store:

http://www.mbeatsbydrdre.com/

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